11/2023 – Present

Product Designer, Full-Time, Three29 Media LLC

• Spearhead the redesign and rebranding of the company’s website, leading to a remarkable increase in sales, surpassing annual sales goals within a single quarter and generating $500K in pipelines.
• Design email campaigns for a client that contribute to over $900K in monthly sales, significantly boosting the client’s revenue and market presence.
• Develop and execute comprehensive design strategies that enhance the overall user experience, including implementing accessibility standards such as WCAG 2.2 to ensure inclusivity for all users, resulting in significant improvements in client satisfaction and business outcomes. 
• Deliver visually compelling, user-centric, and high-performance websites, apps, graphics, and email designs that align with clients’ brand identities and business goals, consistently exceeding expectations.
• Drive user engagement, conversion, and retention by analyzing user behavior and feedback, identifying key pain points, and implementing innovative and visually appealing solutions.
• Effectively communicate design concepts and decisions to clients and stakeholders, incorporating feedback to optimize the final product and ensure project success.

12/2022 – 11/2023

UX & Brand Designer, Contract, Bedouin Insurance

• Facilitate cross-functional collaboration, elevating the B2C web platform’s user-centricity through comprehensive research and refined design principles.
• Direct a high-impact design team, steering the successful redesign of insurance websites and mobile apps, resulting in improved user flows, enhanced UI, and boosted performance.
• Pioneer a human-centered design approach, leveraging extensive research, interviews, and usability tests to drive innovative design solutions that resonated with the target audience and fulfilled their needs.
• Spearhead project management, ensuring on-time project deliveries and team efficiency.
• Create accessible high-fidelity wireframes that adhere to WCAG criteria and promote design consistency.
• Craft and manage design assets, including design system and component library, optimizing development processes for increased efficiency.
• Demonstrate proficiency in HTML/CSS and adeptly utilized CMS (Content Management System) and Webflow to revolutionize web content management, enhancing overall user experiences.

11/2021 – 12/2022

UX/UI Designer, Freelance

Depression Bipolar Support Alliance – San Francisco        

• Accomplish cross-functional collaboration for building interactive PWAs, enhancing mental health user experiences.
• Conduct thorough user research to craft precise and insightful personas, user stories, and user flows, enabling strategic and informed design decisions.
• Recruit diverse participants via email and social platforms, orchestrating insightful usability tests.
• Establish and maintain a robust design system, ensuring unwavering consistency in UX/UI approaches.
• Expertly prepare and execute testing scripts, refining designs based on valuable user feedback.
• Craft rapid mockups for stakeholder presentations, driving impactful A/B testing for continuous improvement.

Chiproof Property

• Lead a team of designers to design a new property rental website from scratch and implement best practices to establish a solid foundation for future iterations and features.
• Conduct user research and competitive analysis to gather insights and inform design decisions, ensuring that the website meets the needs and preferences of the target audience.
• Manage design schedule using Agile and Scrum methodologies, collaborating with cross-functional teams, including stakeholders, developers, designers, and product manager, to ensure design deliverables meet project requirements.
• Create high-fidelity wireframes based on industry best practices for consistency and accessibility.
• Deliver a developer hand-off file that includes annotations for essential interactions, buttons, and state changes.

Landeed Inc.

• Collaborate with the team to redesign a B2C mobile application for Landeed, a Y combinator-backed startup that provides users access to all of India’s property records in one place.
• Create user-friendly experiences and interfaces that abide with accessibility guidelines and the design system.
• Translate client concept into mid and high fidelity wireframes with detailed hand-off to seamlessly transition into the development phase.